Up - Whitepaper English

5. Streaming Market

Streaming is a rapidly growing worldwide trend that makes it possible to stream audio and video over the internet without the need to download the content.

What's your benefit?

The main benefit is convenience, as the user has access to a variety of movies, series, music and other content directly on their computer, tablet or cell phone.


According to a survey by Kantar IBOPE Media, 58% of internet users said they consumed more streaming content in the last 12 months.
There was also a 26% increase in subscriptions to platforms, according to the MPA (Motion Pictures Association) there were 232 million new accounts.
Total subscriptions worldwide exceeded 1.1 billion in 2020 and revenue grew by 34% to nearly $14.3 billion.