5.2. Own Brand

In 2016, Paysandu Sport Club innovated on the national scene, by refusing the proposal to supply sports equipment from a renowned company on the world stage, for the creation of its own brand, the Lobo brand.

Investing in a dream, the club pioneered the creation of its own brand, with immediate repercussions for the passionate bicolor fans, who embraced the project from its conception to the present day.

Lobo, brand of Paysandu Sport Club.

This business model was successful and attracted the interest of several clubs on the national scene, confirming the creation of a new segment in the market: the own brand of football clubs.

Lobo has been operating throughout its four years of existence, making use of the prestige and strength of a century-old entity, renowned in the regional, national and international scenario: Paysandu Sport Club.