> For the complete documentation index, see [llms.txt](https://lunes.gitbook.io/crz/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://lunes.gitbook.io/crz/crz-english/cruzeiro-esporte-clube/3.-market-data.md). # 3. Market data The sports industry is increasingly adopting the use and performing their tokenization processes. Brand ambassadors, executives, commercials during breaks, sponsorship of shirts, plaques and smart sales management are some of the trends we are experiencing in the global industry. Sports, blockchain and crypto are a smart combination that will only continue to grow for years to come. Since the corporatization and commercialization of the sport in the last 30 years, the financial gains from the games have been clearly expressive. **The trend is for each club and league to issue its own fan token** to fund the business model and also to provide additional benefits for both clubs and fans. With a reach of around **3.5 billion people** worldwide, the sports sector is a big factor in accelerating and adopting crypto assets, financial services and products, thus strengthening the crypto economy in general. Below are the market values of the main competitions in the world and that can generate several business opportunities in the field.